Often, the return on investment (ROI) for social media activities has been unclear, and it is hard to measure influence, engagement but this week, Facebook is introducing a new metric for social media measurement “People Are Talking About This”. It counts the number of Likes, comments, shares, RSVPs and tagged mentions of a brand that take place within the social network. On top of that, there will also be ‘Number of Friends of Fans,’ and [...]

Mac started it, BK followed, then Texas Chicken joined in the fun. Better, even better, best. I’m assuming this should be the end. Ugh. I understood that McD’s campaign revolves around the idea of crowd-sourcing. Please enlighten me what these copycats are trying to achieve. I’ve heard stories of how Burger King’s attempt to run the same thing failed, long queue, no stock. It only makes them look bad. It’s like trying to outrun another car [...]

On behalf of Penn Olson, @stooffi and I had the opportunity to receive the media pass to attend iStrategy2010 in Singapore! It was really intensive, too much information to digest and found it difficult having to multi-task because we were blogging as we were listening… (I figured I’d make a bad journalist) Steph and I were really unstoppable today. She would be typing non-stop and I would format the post like crazy. Woohoo.

Flowtown has released another infographic based on research by Michael Steltzer, founder of SocialMediaExaminer that gives us a good overview of how businesses are latching onto the marketing opportunity presented by the growth of social media.

Finally, I’m glad that to announce that new research from ExactTarget has burst the bubble of the notion that technology alienates people with their freshly-baked statistics.

It is proven there is a co-relation between increased social media usage and increased offline interaction – as users increase their Facebook and Twitter usage, they also tend to increase their social, in-person interactions.