Flowtown has released another infographic based on research by Michael Steltzer, founder of SocialMediaExaminer that gives us a good overview of how businesses are latching onto the marketing opportunity presented by the growth of social media.

A recent survey at Ratepoint reveals small businesses are uncertain about using social media usage. Although 36 percent of small businesses agree their customers spend time on social networking sites, 27 percent are undecided and 20 percent disagreed that their customers were spending time on social networks.

The way majority of consumers utilise Facebook and Twitter are very different. Facebook is associated to connection, self-expression, and entertainment – whereas Twitter for interaction, influence, and brevity.

Not to say that one platform is inferior to the other; each have their strengths and weaknesses and are equally important in planning a digital marketing campaign.

Judging from the title of this post – imagine if one million Facebook fans are worth $3.6m in media value, how much would one million Twitter followers be worth?

It is official – Facebook is the number one ranking, surpassing Google’s Orkut as the leading social networking site for the first time in July 2010 with 20.9 million visitors while Orkut had only 19.9 million. This was followed by BharatStudent and then Twitter.

If you were wondering to yourself, what is the big deal? I always hear about Facebook but seldom hear of Orkut.

Well, here’s the BIG deal: Since Orkut’s launch in 2004, it has been the prevalent social networking site in India and in Brazil, despite not taking off as well in other countries.