Often, the return on investment (ROI) for social media activities has been unclear, and it is hard to measure influence, engagement but this week, Facebook is introducing a new metric for social media measurement “People Are Talking About This”. It counts the number of Likes, comments, shares, RSVPs and tagged mentions of a brand that take place within the social network. On top of that, there will also be ‘Number of Friends of Fans,’ and [...]

Authored by Jean M. Twenge, Ph.D and W. Keith Campbell, Ph.D, The Narcissism Epidemic provides a fun insight on how the Generation Ys in the Unites States are increasingly becoming narcissistic.

So Shaker emerged as the winner of TechCrunch Disrupt San Francisco 2011. Of course, just like every other TechCrunch reader, I was excited to test it out. In my first minute of loading the app, Shaker seems like a mash-up of Second Life and Habbo Hotel. The only difference seems to be that the entire experience is based in a bar.

Alright, I’ve always been a Sims fan and now that there’s Sims Social application on Facebook, I can’t hide the fact that I’m an addict – so that’s what I’ve been up to the past few days. Sims Social is really coming up with really ridiculous ways to make money here… well, this is daylight robbery to me. Check out the next picture for the rates. You do the math. Go figure how much it’d [...]

Just a while ago, a friend has asked me to help to vote for his friend’s photo on DBS Card’s photo contest. Curious, I clicked on the submission link to see if I would get directed to a microsite but instead was led to this authentication page. Usually, I would just glance through to see what settings the application would do to my profile. If they want to access my basic information, yeah, I’m okay. [...]