Mac started it, BK followed, then Texas Chicken joined in the fun. Better, even better, best. I’m assuming this should be the end. Ugh. I understood that McD’s campaign revolves around the idea of crowd-sourcing. Please enlighten me what these copycats are trying to achieve. I’ve heard stories of how Burger King’s attempt to run the same thing failed, long queue, no stock. It only makes them look bad. It’s like trying to outrun another car [...]

On behalf of Penn Olson, @stooffi and I had the opportunity to receive the media pass to attend iStrategy2010 in Singapore! It was really intensive, too much information to digest and found it difficult having to multi-task because we were blogging as we were listening… (I figured I’d make a bad journalist) Steph and I were really unstoppable today. She would be typing non-stop and I would format the post like crazy. Woohoo.

Currently, there are many third-party applications out there that provide analytics to allow you to check out how influential a Twitter handle is, namely TweetGrade, Twitalyzer andTweetStats. Expected to launch by the end of 2010, Twitter will also provide users real-time analytics and data so users can find out which of their tweets are most successful, which tweets caused people to unfollow them, and who are their most influential re-tweeters.

Flowtown has released another infographic based on research by Michael Steltzer, founder of SocialMediaExaminer that gives us a good overview of how businesses are latching onto the marketing opportunity presented by the growth of social media.

The rate of eBooks adoption is rapid since the launch of Amazon’s eReader in 2007. Why so? There are many advantages presented: eBooks are cheaper and cost nothing to produce, lesser trees need to be cut down, purchased and downloaded instantaneously, do not collect dust, and have the ability of being interactive.