The story is basically about this girl who was invisible in school, and how she got popular notorious after a juicy white lie turned into a rumour that spreaded like wildfire. It certainly wasn’t easy to take. Have you heard any untrue rumours about you?

A recent survey at Ratepoint reveals small businesses are uncertain about using social media usage. Although 36 percent of small businesses agree their customers spend time on social networking sites, 27 percent are undecided and 20 percent disagreed that their customers were spending time on social networks.

The word “branding” has become a trendy buzzword in the recent years. Have a good product may not guarantee you business success & sustainability, it definitely has to be synergised with other strategies like having a good brand image, marketing, sales and the list goes on.