Branding is Synonymous with Emotions

A well-known and respected brand is definitely an invaluable asset to any company. Branding is essential as it plays a strategic role by differentiating itself from the competition.

A company’s brand image comes from the marketing communications effort to create favourable, unique associations about the brand. The best marketers would know the most persuasive way to appeal to consumers is through the heart, not the mind. Even if there had been a better mash-up phone produced in China, we would still rather pick Apple’s phone any day – but why do we do that?