Through user-generated content like tweets, blog posts, Facebook updates, conservations with friends and product reviews, consumers determine a large part of a brand’s image too.

Zooming in to Twitter, we’re glad that ExactTarget released their studies on how the micro-blogging site is changing marketing activities of companies. Findings show that…

I never believed that birthdays are about parties and presents. I’m hitting my 21st year old milestone and instead of asking for gifts, I’m asking for $21 or more from everyone I know. (despite recently being involved in ANOTHER fundraising!) 100% of the donations will directly be used to build freshwater wells for people in developing nations.

Last year, Google launched Google Wave in an attempt to re-invent e-mail. On 4th August 2010, the team at Google have made a decision to drop the development of Google Wave as a standalone product and the site will be maintained through the end of the year. Some pundits were taken by surprise, but there is a lesson to be learnt from this decision: Keep calm and move on.

As everyone around me would know, this entire July I have been actively involved in online fundraising for my school project – where 85 students majoring in Public Relations in Murdoch University in Singapore have been assigned to 14 different causes to work with.

Using social media, we raised funds of over $10,000 with zero cost.

What is the buzz about social media?
It is just another fad, or is it here to stay?

It has been around for quite some time – many businesses are using it as a new marketing tool; MNC, SME, even non-profit organizations like churches, museums, schools are implementing this to get closer to their audiences.