Adding on to 5 Ways To Leverage Foursquare For Business, we find out more ways and prove how mobile marketing is definitely picking up.

Just as you were thinking Foursquare is a fun stalking game to let friends stalk friends, you are half right.

It creates conversation between friends as you better understand the places they frequent, it should be no surprise when I ask something like, “So how was the microbrewery you visited last weekend?”

The mobile food industry has been booming in urban cities like New York City, Seattle, Los Angeles.
In New York City, Vendy Awards are held annually to commend the best street food vendor!

Knowing how tech-savvy people these days are, it is not shocking to know that people would search for food online. Mashable shares a video on how such food truck businesses are using social media to reach their customers. This is a creative marketing strategy as they receive attention by announcing their location and people actually would go to find them.

Money makes the world go round. Do you know how much the most profitable companies are earning annually?

We all see a pattern here – topping the charts are companies from oil & gas industries, as much as we often hate and curse them for ruining the environment.

The below infographic shows what all the profit could provide for the world; digest it with a pinch of salt. Nevertheless it is interesting to know that every living person on earth could receive $6.75! (which we know is not going to happen)

Last year, Google launched Google Wave in an attempt to re-invent e-mail. On 4th August 2010, the team at Google have made a decision to drop the development of Google Wave as a standalone product and the site will be maintained through the end of the year. Some pundits were taken by surprise, but there is a lesson to be learnt from this decision: Keep calm and move on.

First of all: Does your company have a website?
As we already know from theories of marketing, consumers when making purchase decisions retrieve information from their Awareness set, then then to consideration. If you are not online out there for them to find you, then there is zero chance of being found. But of course, just being out there is not enough – that is why Search Engine Optimization (SEO) was introduced.