Browsing articles in "Business"
Oct
6
2011

Poken – Great for networking

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So last night, I was at SMU Entrepreneurship night for the second time and there was a sharing on this new product Poken. The business owner, Christopher was giving it out to a few attendees and I was lucky enough to receive one. Yep, so there I was holding it in my hand the whole night hoping to be able to get to try it out. This is how it works: Basically, to use it [...]

Oct
6
2011

Facebook’s new metric “People Are Talking About This”

Facebook's "Are talking about this"

Often, the return on investment (ROI) for social media activities has been unclear, and it is hard to measure influence, engagement but this week, Facebook is introducing a new metric for social media measurement “People Are Talking About This”. It counts the number of Likes, comments, shares, RSVPs and tagged mentions of a brand that take place within the social network. On top of that, there will also be ‘Number of Friends of Fans,’ and [...]

Sep
25
2011

What Entrepreneurship Is Not

entrepreneurship

If you think entrepreneurship is like a bed of roses, think again. All the misconceptions commonly thought need to be clarified.
We’ve been taught in school to make great employees. It was a pity my schools never taught me entrepreneurship, and never really exposed me to this option.

Mar
16
2011

Singapore’s Junk Food War

junk-food-singapore

Mac started it, BK followed, then Texas Chicken joined in the fun. Better, even better, best. I’m assuming this should be the end. Ugh. I understood that McD’s campaign revolves around the idea of crowd-sourcing. Please enlighten me what these copycats are trying to achieve. I’ve heard stories of how Burger King’s attempt to run the same thing failed, long queue, no stock. It only makes them look bad. It’s like trying to outrun another car [...]

Mar
13
2011

Explore the Potential of Acrobat PDF

PDF is a file-type invented by Adobe and is a common work tool in the office used to create professional documents. We use it all the time, but are we maximizing its potential?

Be sure to impress your co-workers with your Adobe Acrobat skills after going through Adobe’s engaging learning journey at the Adobe PDF Guild.

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