To welcome the new year, here we present to you a simple Penn Olson story to share the site’s milestones and achievements thus far… in an infographic!

2010 was a good year for Penn Olson and we are glad to be able to connect with so many readers. And this year, we’re certainly looking to connect with more. If you have ever been curious to know how the blog name came about, Willis answers. Enjoy!

The story is basically about this girl who was invisible in school, and how she got popular notorious after a juicy white lie turned into a rumour that spreaded like wildfire. It certainly wasn’t easy to take. Have you heard any untrue rumours about you?

A well-known and respected brand is definitely an invaluable asset to any company. Branding is essential as it plays a strategic role by differentiating itself from the competition.

A company’s brand image comes from the marketing communications effort to create favourable, unique associations about the brand. The best marketers would know the most persuasive way to appeal to consumers is through the heart, not the mind. Even if there had been a better mash-up phone produced in China, we would still rather pick Apple’s phone any day – but why do we do that?

The word “branding” has become a trendy buzzword in the recent years. Have a good product may not guarantee you business success & sustainability, it definitely has to be synergised with other strategies like having a good brand image, marketing, sales and the list goes on.