Browsing articles in "Branding"
Dec
2
2011

Random Requests on LinkedIn

linkedin app

I got two requests from people whom I do not know, claiming to be people that I’ve worked with (when it never happened).  We have never met, so obviously we haven’t done business before. You may be saying, “It’s a social networking site, come on. The point is to meet people and broaden your network,” but I’m receiving this request from someone who probably added a ton of other guys. What’s the value in adding [...]

Nov
17
2011

Awesome Coca Cola Campaigns

I love the fact that Coca Cola relates itself to happiness and friendship. As much as I don’t think coke is actually healthy for anybody, they portray themselves as part of a lifestyle. Let’s not forget the fact that they are probably the only few companies that would be able to pull that off, with the kinds of money they’re making. Below are my favourite videos:

Oct
6
2011

Facebook’s new metric “People Are Talking About This”

Facebook's "Are talking about this"

Often, the return on investment (ROI) for social media activities has been unclear, and it is hard to measure influence, engagement but this week, Facebook is introducing a new metric for social media measurement “People Are Talking About This”. It counts the number of Likes, comments, shares, RSVPs and tagged mentions of a brand that take place within the social network. On top of that, there will also be ‘Number of Friends of Fans,’ and [...]

Sep
25
2011

BlackBerry Asia’s Facebook Page is Flooded with Irrelevance

bbasia

A big chunk of Blackberry users are from Indonesia. Initially, I thought the page was really great – wow 600-800 comments in every single post. Coming from over 800,000 members it is considered a quite an engaging page. But as I clicked in, they were all filled with spam by users posting their own BBM pins as a form of exchanging contacts. It is definitely a different culture – and better still, they recently renamed the [...]

Mar
13
2011

Ad of the Week: Jennifer Aniston Goes Viral (aka Jen Aniston Sex Tape)

jennifer-aniston

Just 5 days into the day of the uploaded video, there are 6.4 million views at the time of this posting. I love watching Jennifer Aniston (as hot as ever!) and the video – it’s a smart play on all the silly things on the Internet that become viral.

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