13
2011
Ad of the Week: Jennifer Aniston Goes Viral (aka Jen Aniston Sex Tape)
An article by Amelia Chen
We love the buzzword ‘viral‘ in the advertising world – as much as we might think viral is a cost-effective method of getting attention, I believe getting Jennifer Aniston in this ad wouldn’t have been cheap.
Just 5 days into the day of the uploaded video, there are 6.4 million views at the time of this posting. I love watching Jennifer Aniston (as hot as ever!) and the video – it’s a smart play on all the silly things on the Internet that become viral. With keywords
I think they missed out clips of cute kitties. Isn’t that what the online community loves watching most?!
However, at the end of the day I still am not sure how smartwater comes into the story, I remember seeing it but that is all it is. If brand awareness is the primary objective, it is a job well done. Otherwise, don’t ask me what smartwater is because I still don’t think I know. Jennifer has all my attention 
What do you think of this ad? Successful or not?
No related posts.
About the Author:
@AmeliaChen enjoys indulging in her penchant for all things social media, branding, and web design. Citizen of the web since 2000. In her free time, she designs paper goods, does social work and is trying to maintain a healthy diet.
